SchellGames

Pittsburgh Zoo & PPG Aquarium App may interest Millennial, Gen Z crowds

Posted Jul 10, 2017

The Pittsburgh Zoo & PPG Aquarium released the app that Schell Games help create in late May, shortly before Memorial Day weekend. Since then, the app has been widely received one of the ways zoos and aquariums can adopt in order to attract and retain the younger generations.

Both WTAE Pittsburgh and the Pittsburgh Post-Gazette ran stories about how the app can relate to the younger generations, particularly Generation Y (Millennials) and Gen Z.

Laura Gething, communications manager of the zoo is quoted saying,

We're reimagining what this experience can be for that more screen-minded individual.

The app is free and available for download in the App Store and Google Play.