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Pixie Hollow


Target Audience
  • Family

The Challenge: How can Schell Games create a massive-multi­player online (MMO) expe­ri­ence based on Disney’s Tinker Bell brand?

The Solution: In part­ner­ship with SilverTree Media and Disney, Schell Games developed Pixie Hollow, a flash-based MMO based on Tinker Bell’s fairy world.

The Results: Pixie Hollow Online was awarded the Parents’ Choice Silver Award in 2009. Schell Games worked for many years with Disney to provide content updates to this popular MMO. Schell Games continues to receive messages from people around the globe about how Pixie Hollow was a key fixture in their childhood.

Winner Silver 2009 Parents' Choice
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