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S.E.C.R.E.T.

Client

Target Audience
  • Middle School

The Challenge: The Children’s Museum of Houston increased its capacity and wanted an inno­v­a­tive way to not only use the space, but to utilize it in a way that would create more engage­ment with its 6 — 15-year-old patrons and keep their families returning to the museum.

The Solution: The museum partnered with Schell Games and created S.E.C.R.E.T.,” a location-based expe­ri­ence where museum-goers are secret agents and have missions to complete around the museum in order to thwart the efforts of an evil organization.

The Results: By 2016, almost 30 percent of visitors in the targeted age range had partic­i­pated in a mission, and the museum had sold over 3,000 missions. Halfway through 2017, over 11,000 missions have been initiated, with nearly a quarter of them being played by returning guests.

Gallery
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