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Save the Park


Target Audience
  • Family
  • Adult
  • Teen
  • iOS

The Challenge: In support of the National Park Foun­da­tion and the 2016 Cen­ten­nial of the National Park Service, how can Schell Games create an expe­ri­ence that inspires players to make a dif­fer­ence in real life at U.S. national parks, and celebrate vol­un­teers and highlight the critical role that they play as care­tak­ers of the national parks?

The Solution: Save the Park, an iOS endless runner game, was created in part­ner­ship with American Express, Schell Games and Games for Change. The game features four national park vol­un­teers who must accom­plish a set of volunteer tasks, to help preserve and conserve the parks. These char­ac­ters have been developed to represent different interests/​passions that would inspire people to want to volunteer. Volunteer activ­i­ties include exploring different terrains to protect animal habitats, plant trees, maintain trails, collect research specimens, help park visitors, and more, while avoiding obstacles in the player’s way. 

Through­out the game, players are prompted to take action and volunteer on the National Park Service website. Players learn about the national parks through facts and infor­ma­tion about how the in-game volunteer tasks represent the real-world impact vol­un­teers have every day in the national parks.

The Result: The American Express Foun­da­tion made a $1 donation to National Park Foun­da­tion (the official charity of the National Park Service) for each download of Save the Park, up to $50,000. The donation supported National Park Foundation’s park con­ser­va­tion and stewardship work.

Parks Screenshot4 Parks  Screenshot1 Parks  Screenshot2 Parks  Screenshot3 Parks  Screenshot5 Save The  Park 4