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Fairies Clickables

Target Audience
  • Middle School
  • Preschool

Fairy Clickables served as the physical entrypoint to the popular MMO Pixie Hollow. These collectable and connectable charms enhanced players’ interactivity and avatar development. As players purchased more Fairy Clickables, his or her fairy would be exposed to more unlockable online content. Also, there was an incentive to share this newly found content in the form of gifts with friends inside and outside the Fairy World.

For $6-$30, players could purchase improvements for their fairies via USB connectivity. The clickables would come in approachable designs, like a jewelry box. Read more about Fairy Clickables in this USA Today article.

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