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Daniel Tiger’s Neighborhood Ride

Client

Target Audience
  • Family

The Challenge: How do we re-imagine the original Mr. Rogers Neigh­bor­hood ride (19892013) at Idlewild Park & SoakZone, embrace many original elements that the older gener­a­tion will remember, and carry on the tradition and legacy of Fred Rogers to a new gener­a­tion of preschoolers growing up with the spin-off show, Daniel Tiger’s Neigh­bor­hood?

The Solution: In part­ner­ship with the park and the Fred Rogers Company, Schell Games developed the Daniel Tiger’s Neigh­bor­hood ride. In the ride, guests are trans­ported to the Neigh­bor­hood of Make-Believe to meet Daniel Tiger and all his friends from the show. Daniel Tiger’s Neighborhood’s unique­ness comes from encour­aging active conver­sa­tion, seek and find activ­i­ties, and sing-alongs between the guests and anima­tronic char­ac­ters, Daniel’s voice-over, and a live host.

The Results: Open since 2015, Daniel Tiger’s Neigh­bor­hood Ride has received many positive reviews. One Post-Gazette contrib­utor wrote that the ride “…is clearly superior [to the old ride] thanks to tech­no­log­ical advance­ments”, and reviews on Idlewild & SoakZone show that the ride is a fan favorite.

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