Schell Games Appoints Jasmine Bulin as New Vice President of Design


Today, Schell Games announced the appointment of Jasmine Bulin as the company’s new Vice President of Design. In her new role, Bulin will oversee the design department and set the pace for discipline growth while forging and growing successful industry relationships. She will use her deep experience in the games industry to collaborate internally and externally to conceptualize exciting, pioneering experiences for players or guests.

Bulin comes to Schell Games from Evernever Games, where she was co-founder and Head of Studio and Design, responsible for designing immersive games as social networks that included the largest board game party ever developed for the Meta (formerly Oculus) Quest. Prior to that position, Bulin’s track record of success spanned senior roles at VR developer Talespin Labs, free-to-play mobile studio Space Inch, and social impact creator Theorify, where she co-developed with longtime Schell Games partner Games for Change.

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Jasmine Bulin, Vice President of Design at Schell Games

“I’m not sure there is a resume that could more perfectly align with the mission of Schell Games than Jasmine’s,” said CEO Jesse Schell. “I can’t wait to see the impact she brings to the design craft at our company, having honed her own expertise in the areas that are most critical to who we are.”

Bulin has established herself as a leader in immersive design across genres. At Evernever, she built a design system for social immersive games. At Talespin, she developed early enterprise prototypes of mixed reality headsets for MR leaders and leveraged game design to make immersive learning a reality for the future of work. At Space Inch, she produced three Apple Editors Choice F2P mobile games.

“It is such a transformative time for the games industry, as well as for virtual reality and other XR technologies, and I’m excited for what’s to come,” said Bulin. “This position at Schell Games is a wonderful opportunity to work with a studio known for amazing creative culture to use my previous experience and pursue the type of innovative games that intrigue me. In turn, I’m looking forward to lending my insight and expertise to help the company meet its goals for 2022 and beyond.”